ALPHA AWARDS

BPI-Philam Life Assurance Corporation is AIA Life Insurance Company's bancassurance channel in the Philippines, the number one bancassurance in the country. They have been doing annual awards for their excellent employees but it was only on 2017, when we helped them give a trademark for this event and make this not just an event but grand annual tradition.

ALPHA AWARDS is now known as the highest mark given to dominant BPI-PHILAM employees who showed exceptional performance whole year round by being in charge at work and in life, making them the brightest stars in their field.

This award also serves as an inspiration for the people of BPI-Philam as they start another year of new beginning.

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Challenge

Create a solid brand and identity and trophy design for BPI-Philam's annual agency award that they can use as template year after year.

Outcome

A meaningful and timeless design of logo and trophy that embody the heart and soul of BPI-Philam as an organization, and the people who work in their company.

Scope of the Project

Event Identity Design
Creative Direction
Torphy Design
Computer Graphics and Animation

The Mission

Our goal is to create an event identity and trophy design that embodies the brand and personality of BPI-Philam and dramatizes the company's goal of becoming the country's leading, and undisputed insurance company in the next years to come.

Title Card Study 1
Title Card Study 2
Title Card Study 3
Title Card Study 4

The Purposeful, Playful Solution

We coined the name, "ALPHA," that from different accounts mean 'the first, or beginning,' 'the dominant one,' 'strong and powerful; in-charge,' 'the highest mark,' and 'the brightest star in the constellation.' All visuals then resembles 'being on top' - from the logo to the trophy. The trophy is a dramatization of the “highest mark” that is given to the excellent people of BPI-PHILAM. "The peak” of their careers also resembles a propeller - as a tribute to the 5 year domination plan of BPI-PHILAM’s Project Dominate-Propel.

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The Trophy Evolution

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The Result

The result is a cohesive, consistent, and timeless design of the event identity and trophy that immortalizes the visions and personality of BPI-Philam. It is now used as a standard for the annual event as it makes this tradition more meaningful and memorable.

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